When advising clients on how to go about recruiting a new employee, I emphasise the importance of writing good position advertisements.
Why is this important? Because you are trying to find the best person that you can for your business in a very competitive labour market and you need to quickly get their attention – like lots of things in business and life, first impressions count.
To do this effectively, you need to be clear about your Employee Value Proposition and communicate that simply and clearly in your ads so that you answer the question:
“Why would I want to work for you?”
If you look at any of the major job boards online, you will undoubtedly find that most job advertisements don’t answer that question – they say little or nothing about what distinguishes the business/employer and the role advertised from the rest.
In a discussion with a CEO of a significant business recently, one that has a lot to offer in the way of an Employee Value Proposition, I showed him one of their job advertisements and asked him why they said nothing about that EVP.
I said: “It is a competitive marketplace – everyone says that it is hard to attract and retain good people so why aren’t you selling your EVP out there.”
His response: “When you say it like that, it just makes business sense and we are obviously missing an opportunity that we need to fix”.
So what is your EVP – is it your culture, your products or services, your brand, your customers, your development opportunities, your location, your swish offices, your life balance, your variety of work or ……..?
Next time you are advertising a job (or looking for one), ask the simple question: “Why would I want to work for you?”